Affinity believes in creating harmony between clients and technology. This means ensuring a solid relationship is built that focuses on personalized attention, trust and exceptional customer service. Therefore it is important for Affinity to understand their clients’ immediate and long-term needs. Operating a boutique-style firm allows Affinity to provide a strong client-centric environment that focuses on relationship development and support, as well as continuous advisement. This allows Affinity to get first hand knowledge of not just the immediate needs of the clients but a client’s potential and the solution that will set up businesses for success now and in the future.